How to Be a Hero to Compliance
According to researchers, we’re experiencing a revolution in how pharmaceutical reps connect with HCPs. In-person visits now only account for 40% of interactions, down from a high of 80%, while digital interactions are now the norm at 60%. This transition indicates the growing importance of digital channels in the art of pharma-to-HCP engagement. And one of the channels gaining the most attention in this shift is text messaging.
Nevertheless, there is an ongoing debate regarding whether pharmaceutical reps should exchange text messages with HCPs. Some within the industry believe that texting raises the risk of noncompliance. On the other hand, others argue that compliance-enabled texting is possible and, in many cases, preferred. But even with that, questions remain about how reps can text and abide by compliance rules.
The Solution
Before sending any messages, it’s essential that pharmaceutical reps understand their company’s compliance policies. These policies should dictate the types of messages that are allowed, how and when those messages can be sent, and guidelines for personal and confidential information. Reps should also fully understand government rules and regulations like the U.S. Department of Justice’s Evaluation of Corporate Compliance Programs (ECCP).
It's also important to ensure that any technology used for text messaging is compliance enabled and allows reps to easily send texts that meet regulatory requirements. A good example is a platform that tracks and records each message's contents, recipient and sender. Features like message templating, content moderation and auto-response are also essential. And that’s where ZING thrives.
How ZING Can Help
ZING supports Pharma-to-HCP text messaging in a way that addresses today’s complex compliance issues. Every message sent through ZING can be preapproved, retained, and audited for the sake of transparency and compliance. The platform also comes equipped with customizable templates that help ensure HCPs don’t receive content they shouldn’t. All messages, digital assets and replies can be quickly preapproved by compliance and preloaded into the system.
As an added layer of protection, ZING’s built-in, AI-powered content moderation tools help ensure that HCPs never get the wrong message. With ZING, reps are less likely to send off-script messages that land in hot water. All of ZING’s data can be stored appropriately and pulled for legal or compliance upon request. This includes messages sent by reps and HCPs, Date, Time, location, browser, operating system, device used, etc.
Taking the Next Step
Being a hero in the life sciences industry isn't just about developing new treatments or products. It also includes helping patients thrive by bringing the right people together through better collaboration, streamlined communication and deeper engagement. Whether designed for HCPs, patients, MSLs or compliance departments, ZING is a powerful sidekick that can help life sciences leaders achieve this. To learn more about how ZING can help you be a life sciences superhero, we invite you to read our
