How to Be a Hero to HCPs
While today’s HCPs are the beneficiaries of groundbreaking advances in science, technology and disease management, they are also experiencing extreme levels of burnout. Last year alone, 71,309 physicians quit the healthcare profession because of it. And with one out of two physicians reporting burnout, the prognosis is dire. But it’s not just physicians, burnout is also taking an extreme toll on lab professionals, nurses, mental health professionals, support staff and other care providers.
One of the biggest contributors to this burnout is the fact that HCPs have a lot on their plates. In any given day, they meet with dozens of patients, review charts, update medical records, prescribe medicines, counsel, do their rounds, attend meetings, train new staff, navigate complex billing and insurance systems, attend conferences and manage the medical practice. And unfortunately, this is impacting pharma sales because HCPs no longer have time for sales pitches. Therefore, more and more sales reps are finding that the door is closed when it comes to HCP engagement
The Solution
Fortunately, there are some simple steps that sales teams can take to change the situation. One of which is to take a more consultative approach to interactions with HCPs. Rather than simply pushing products, reps should focus more on relationship building and providing for HCP-specific needs. For example, by providing samples, coupon cards and custom-tailored information related to new drugs, trends and advances, pharma reps can become a resource rather than a burden.
Another way that sales teams can help address the issue of HCP burnout is by developing solutions that alleviate some of their burdens. This could involve providing additional support staff like MSLs or streamlining the pharma-to-physician relationship through innovative new technologies. By doing so, reps can demonstrate that the company cares more about improving patient care than the bottom line. And that’s where the power of the ZING comes in.
How ZING Can Help
ZING is a cutting-edge digital engagement platform that’s revolutionizing HCP relations. There are no apps for HCPs to download or subscriptions and logins for them to deal with. ZING simply provides a seamless, hassle-free experience that’s no different than an HCP’s usual method of exchanging texts and WhatsApp messages. And thanks to its AI-powered automations, the platform ensures that pharma teams are always available to meet HCPs' needs, regardless of time, location or availability.
