How to Be a Hero to MSLs
There is little doubt that MSLs play a critical role in the adoption of newly approved pharmaceuticals. According to researchers, when an MSL shares their company’s new treatment with key opinion leaders ahead of commercialization, the chance of that treatment being utilized increases by 1.5 times. However, despite their vital role, MSLs account for only 1 in 8 of the pharmaceutical industry field force. During a typical day, their responsibilities include staying up-to-date on the latest research, consulting directly with physicians, keeping an eye on the competition and being strong advocates for their company’s products.
MSLs have a lot of responsibility on their plates, and their time is a precious commodity in limited supply. That’s why MSLs must make the most of the time they do have. One way company leaders can help them with this is by powering their MSLs with tools that enable them to engage with prescribers instantly and as efficiently as possible.
The Solution
In order to help improve patient’s lives, it is essential that MSLs establish meaningful relationships with prescribers. Communication is crucial in achieving this goal, but traditional methods can be time-consuming and ineffective. Fortunately, with the advent of new technologies, MSLs can now connect with prescribers more precisely and efficiently. One of the technologies that makes this possible is text messaging, which has always been synonymous with streamlined communication.
Quick engagement through text messaging allows an MSL to become a regular and reliable presence in a physician's workday. This is possible because text messaging enables real-time, on-demand, rapid feedback between MSLs and HCPs. This results in more frequent discussions, ultimately leading to better patient outcomes. And that’s where ZING flourishes.
How ZING Can Help
ZING is designed to encourage information-sharing between MSLs and prescribers, and it promotes the spirit of collaboration by providing an open communication channel between them. With ZING, prescribers can call on an MSL whenever needed, no matter the time or place. And with ZING’s AI-powered automation, MSLs can provide individualized support promptly and efficiently. By responding to inquiries or issues quickly, MSLs create a better working relationship with prescribers, which can lead to increased loyalty and engagement.
ZING is also easy for prescribers to use. There are no apps for them to download or logins for them to deal with. It’s 100% frictionless.
