The Ultimate Omnichannel Marketing Solution
The pharmaceutical industry is rapidly evolving, and the need for effective, compliant, and personalized communication with healthcare professionals (HCPs) and healthcare organizations (HCOs) has never been greater. ZING Engagement Suite offers a cutting-edge omnichannel marketing solution designed to meet these challenges head-on. With features that include compliant messaging, voice and video calls, and advanced data analytics, ZING ensures your engagement efforts are not only efficient but also impactful.
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82% of the HCPs we surveyed said they valued text messaging with reps over all other modes of communication.
Text messaging boasts an average open rate of 98%, significantly higher than email (20-30%).
Over 90% of Text messages are opened within 3 minutes of delivery.
Studies show that text message marketing generates an average return on investment (ROI) of $71 for every $1 spent.
For pharmaceutical brands that want to succeed, having a cohesive communication workflow is crucial. The ZING Engagement Suite stands as your one-stop solution, enabling you to implement an effective omnichannel approach that seamlessly connects with HCPs across multiple platforms. By unifying your messaging through text, voice, and video channels, ZING ensures that your communications are not only consistent but also impactful, helping you to maximize reach, build stronger relationships, and achieve your business objectives.
Tailoring messages to the specific needs and preferences of HCPs makes interactions more meaningful and effective.
Using native text messaging chanels that are convenient and familier, like Text Message, WhatsApp, Viber, Line, and KakaoTalk removing barrier to communication.
Ensuring all communications adhere to industry regulations builds trust and protects patient information.
Utilizing interactive and multimedia content, such as videos and co-browsing sessions, keeps HCPs engaged and informed.
Leveraging analytics to understand engagement trends and optimize strategies is crucial for ongoing success.
For pharmaceutical brands, engaging HCPs via native text messages and messaging platforms like WhatsApp, Viber, Line and KakaoTalk presents distinct advantages over traditional email communication. Native text messages offers an impressive open rate of 98%, starkly surpassing email's 20-30%, making it a more effective method for quick, reliable HCP engagement. Additionally, the real-time nature of text messages ensures that crucial information is received and acted upon in real time, which is essential in the dynamic environment of healthcare.
ZING is a frictionless solution designed to streamline communication between pharmaceutical representatives and HCPs. By delivering messages directly to HCPs via messaging platforms like Text Message, WhatsApp, Viber, Line, and KakaoTalk requiring additional applications or logins, ZING ensures an unrivaled user experience. This simplicity boosts engagement by eliminating common obstacles associated with digital communications. For pharmaceutical representatives, ZING provides a compliant and effective platform that facilitates efficient interactions with HCPs.
ZING is not just a tool; it's a comprehensive solution designed to elevate your marketing efforts by enabling your teams to connect with HCPs from anywhere, anytime, through text messaging, two-way voice and video calling, and onscreen collaboration. The platform also features form sharing, signature capture, AI-assisted chat, inbound communications via QR code scanning, and more, providing you with a versatile and adaptable approach to HCP engagement.
